An interactive online calendar to coincide with the opening of the Hugo Boss flagship store at 115 Champs-Elysées in Paris. 30 days before the opening, a new «door» with a new gadget was unlocked each day until the opening - including sweepstakes, sound and image mixers, royalty-free music to download, etc. The microsite made it to the shortlist of the Cyber Lions Awards in Cannes.